![]() You’re getting Collectibles in the game that are scenes, and then these scenes unlock and you’re re-expressing fiction in new ways. I think all those things give us the opportunity to tap into a new audience and create new entertainment. We are bringing Toy Story to life in a game and expressing it in a different way. If you look at Toy Story Drop as an example, our most recent launch, the production values challenge any game out there. So the new games that we’re offering, we’re really kind of challenging ourselves to hit new production values, hit new levels of entertainment and hit new creativity. I think previously there was an abundance of games delivered that probably weren’t the production values we’ve seen in other games. And then really challenging ourselves to figure out how do we do fewer, bigger, better games that really have that opportunity to reach new levels. JK: Number one is making sure everything we do has a maniacal focus on the consumer and understanding their needs and desires. GW: What do you have to do to get to that next level? And now we’re looking at how can we get to that next level of growth and offer the next level of entertainment to consumers and continue to build on the great things that they started here. I feel very fortunate that a lot of people have worked here many years creating an amazing foundation. I have a ton of respect for the great content and great work that they’ve created, and what we’re trying to do is get to that next level of growth and that next level of entertainment. ![]() So it’s a space that’s near and dear to my heart.īig Fish is an amazing company that Paul (Thelen) started here. And then I was at GSN for a couple of years. I’ve been fortunate that I’ve been in the gaming industry for close to 20 years now: Electronic Arts for about 10 years and Zynga for a couple of years, pre-IPO. Jeff Karp: The adjustment has been great. GeekWire: You’ve been on the job for about a year now, how has the adjustment been, and what is your impression of the company so far? The conversation has been edited for style, clarity and length. We also discussed his on-the-nose name, and a similar coincidence at Nintendo with his pal Doug Bowser. With a year under his belt at the head of Big Fish, Karp sat down with GeekWire to talk about what the company is up to, the state of casual games and more. Big Fish says it has 12 million monthly active users across all its titles. The company had 3.6 million daily active users in 2018, according to the document, which was down 10 percent from the year before. Big Fish accounted for $495 million in bookings in 2018, up 8 percent over the prior year, per Aristocrat’s financial disclosures. ![]() Niantic, which has a huge engineering presence in Bellevue, Wash., capitalized on the strategy with the smash hit Pokémon Go and just released the new Harry Potter: Wizards Unite.īig Fish powered rapid growth of 245 percent for its parent company Aristocrat’s digital arm in 2018. The game follows an interesting trend in the business: infusing a popular entertainment franchise into a game to bring in a wider audience. The title is a “Match Three” game in the vein of Candy Crush and a product of a recent partnership between Big Fish and Disney. (GeekWire Photo / Nat Levy)īig Fish just released one of its most important games in recent memory: Toy Story Drop. A remaining piece of the Alaskan Way Viaduct sits next to Big Fish Games’ Seattle headquarters. The same way the Viaduct’s demolition has unlocked new potential for the waterfront, Karp hopes the renewed focus on Big Fish’s historically strong categories will unleash a new wave of creativity and growth at the company. When the company moved into the new building on the Seattle waterfront, the Alaskan Way Viaduct was a concrete barrier to picturesque water views to the west.įast-forward a year, and the portion of the Viaduct outside Big Fish’s front door has been mostly knocked down. In recent months, Karp has brought in a number of new executives, including some of his ex-coworkers, with a focus on “functional experts” across the process of building and marketing games.Įven the view outside Karp’s office is changing. As part of the layoffs, several key executives departed from Big Fish.
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